What Holds People Back from Starting a Home-Based Business?

We all know how massive the rise of home-based business and entrepreneurship is across the country, and across the entire world. Everyday 78,000 people are going to start a home business, and many times that are going to search online for the ‘right’ business opportunity for them to get involved with.

So what accounts for the difference between the number of people that decide to pursue their dreams, and all those that are searching but don’t take any action? What holds people back from taking that huge step and start working for themselves?

The obvious answer is that aspiring entrepreneurs are held back by lack of money. After all, with most high-ticket internet businesses, it does cost somewhere between $495 and $5000 to buy-in, depending on what level of profits you want to earn. But is the investment requirement REALLY such a barrier?

I don’t think so. It’s actually a lot easier than one might expect to come up with the investment capital. For example, I wrote an article on ‘How to Lower My Bills and raise about $1700 to start MyInternetBusiness in the Process!’ If someone is serious about working from home, then they will find ways to come up with the money it takes to get started. Especially with the economic stimulus plan payments going out even now, it has never been easier for individuals to invest in their home-based business.

Ok, so if it isn’t money (though I’m sure your prospects may tell you otherwise!), what IS IT that holds people back from starting the Journey of the Entrepreneur and earning thousands every month, or even week?

Really, though, it is the fear factor. Fear of failure. Fear of embarrassment. Fear of trying something new. Many people are not able to think beyond their current understanding of the world and how money works; by that, I mean that your skittish prospect ‘Jane’ may well be thinking, ‘Well, I don’t know how to do marketing, so how could I possibly make money with MyInternetBusiness?’ Because Jane has never earned money online, she doesn’t understand that she could be making $1000 per month, or week, or ever per day.

The home-based business goes completely against the concept of what people are taught in school and in the corporate world. The conventional wisdom is that if you work hard, you will get a good job with a nice salary. The more qualifications you have, the better your salary will be.

Home-based business is just the opposite. In the world of network marketing, you can become wealthy with little or no qualifications. This goes against the grain of how normal people think, beleaguered as they are with the modern-day-slavery that is Corporate America, so that they immediately throw up walls of excuses, doubts, and disbelief to separate them from this strange concept of financial freedom.

So the only thing holding back Jane from becoming wealthy with her Internet Business is her own fear of the unknown. For the ‘Janes’ of the world who are able to accept that there is a whole world out there of ordinary people making extraordinary amounts of money OUTSIDE of their J.O.B’s, who are just waiting to teach her how to do the exact same thing, the power of internet marketing will change their lives for the better.

And for the Jane’s who refuse to believe it because they don’t understand it, they continue to make excuses and sink deeper into debt, their dreams of retirement fading away like smoke in the Autumn wind.

Which kind of Jane/Joe are YOU?